Reader D:Many students in our school eat too much junk food.I think the newspaper is to blame for this because there are too many of such ads about junk food.
Editor:I think ads are necessary because ads can provide information for customers and can also increase the product sales.
Reader D:But it has an bad effect on the students.
Editor:Well.We shall restrict the number of ads about junk food for the students’ health.
Reader C:The ads in your newspaper show women as young,beautiful and stupid.This is bad because they will have a bad effect on the youth.These pictures may draw too much attention of the teenagers.The teenagers’ll fall behind in their lessons.
Editor:Yes.We didn’t notice this problem before.From now on,we will restrict such ads.
...
Step Ⅴ Summary and Homework
T:Up to now,we’ve talked a lot about ads.And we’ve learnt something about ads by listening and speaking.Besides,we’ve learnt three useful phrases.After class,make some sentences with these phrases.And preview the reading passage—Advertising so much for today.
Step Ⅵ The Design of the Writing on
the Blackboard
Unit 5 Getting the message
The First Period
Words to talk about advertising and advertisements:
truthful misinformation mislead
persuade customer producer
persuasive positive negative
informative subjective objective
...
Useful phrases:
take...into consideration
in charge of
be to blame for sth.
Step Ⅶ Record after Teaching
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